Our History

With a mission of health, hygiene and happiness for everyone, we developed our strong understanding about 21st century-consumers and their lives through an evolutionary journey.

In 1984, Mr. Shiekh Muhammad Naseem founded King Chemical Corporation formerly known as Diamond Impex Corporation with an aim of introducing highly effective household insecticides in Pakistan which can be use as strong tools against germs and harmful insects. Initially few insecticides were imported from Japan to Pakistan which had successful results due to their premium quality and affordability under the name of King. The immediate success of Diamond Impex Corporation leads

Mr. S.M. Naseem to introduce a wide range of household insecticide brands in the local markets. In this timeline you can see how our brands portfolio evolved.

1970’s – King became a well known brand in household insecticide category for its highly effective formulation and premium quality Mat, Coils and Insect killing sprays were introduced.

1990’s – Extensive research and development resulted in launching new variants of coils and insect killing sprays with unique features and supreme quality.

2000 onwards – New brand developments took place in

1. Air care,
2. Surface care,
3. Fabric care and Beauty & Personal Care

Categories to meet the wants of 21st century consumers and expanded our distribution network countrywide.